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As people try to decide whether or not to join you in your offering, they often go far beyond a simple “Do I have the right skills?” question, considering everything from technical know-how to financial bandwidth. Here's a list of some prospect's skill assessment thoughts that I believe play a significan role in client growth and business success.
𝗦𝗲𝗹𝗳-𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗼𝗳 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀
𝙃𝙖𝙧𝙙 𝙎𝙠𝙞𝙡𝙡𝙨: What technical abilities or specialized knowledge do I already possess (e.g., coding, copywriting, teaching certification, etc.)?
𝙎𝙤𝙛𝙩 𝙎𝙠𝙞𝙡𝙡𝙨: Am I strong in communication, organization, creativity, leadership, or other interpersonal areas?
𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗚𝗮𝗽𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗡𝗲𝗲𝗱𝘀
𝙎𝙠𝙞𝙡𝙡𝙨 𝙩𝙤 𝘼𝙘𝙦𝙪𝙞𝙧𝙚: Which skills do I lack that are crucial for success in this venture (e.g., digital marketing, sales, contacts, public speaking)?
𝘼𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜: Can I find free or low-cost resources like online courses, tutorials, or corporate/upline mentorship programs to fill these gaps?
𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀
𝙎𝙩𝙖𝙧𝙩𝙪𝙥 𝘾𝙤𝙨𝙩𝙨: What upfront investment is needed (e.g., software, marketing budget, advertising budget, inventory)?
𝙊𝙣𝙜𝙤𝙞𝙣𝙜 𝙀𝙭𝙥𝙚𝙣𝙨𝙚𝙨: Are there recurring costs such as subscription services, membership fees, or professional certifications?
𝙍𝙪𝙣𝙬𝙖𝙮 𝙤𝙧 𝘾𝙪𝙨𝙝𝙞𝙤𝙣: How much time can I devote before I need to see a return? Do I have savings or a backup plan?
𝗧𝗼𝗼𝗹 𝗮𝗻𝗱 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀
𝙋𝙝𝙮𝙨𝙞𝙘𝙖𝙡 𝙏𝙤𝙤𝙡𝙨: Do I need a dedicated workspace, camera equipment, or specialized machinery?
𝙎𝙤𝙛𝙩𝙬𝙖𝙧𝙚 𝙖𝙣𝙙 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨: Am I set up with the right programs (e.g., Zoom, CRM software, e-commerce platforms) to operate effectively?
I've found that prospects, before joining me in business, look not only at their existing abilities, but also at any missing pieces - and what is required to realistically acquire them. If you understand this logical thought processing concept, you can help people make a decision to either pass or get started.
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